Surya’s Fall 2016 Catalog Focuses on Simplified Accessories Shopping Experience
CARTERSVILLE, Ga. — Oct. 18, 2016 — Surya has released its fall 2016 catalog, which includes enhancements designed to make it even easier to shop Surya accessories across all product categories. The catalog, which is now available in print, online and via Surya’s free iPhone®/iPad® app, features 830 pages of style, color and inspiration – encompassing a broad range of options for every lifestyle and budget.
To help customers quickly find products, Surya has grouped all accessories into four major categories: hard lines (lighting, wall decor and decorative accents), textiles (pillows, throws, accent furniture and bedding), rugs and outdoor products. Pillows, lighting and mirrors are now organized by style – for example, Casual, Modern, New Traditional and so on – making it easy to locate coordinating products across the entire Surya line. Accessories within each style are presented in order of descending price, from high ($$$$$) to low ($), further simplifying product selection.
The new catalog also incorporates more lifestyle photography, including multiple room scenes and style shots, and product close-ups that emphasize texture and design details. Opening the catalog is an artfully-styled trends section showcasing four inspiring lifestyle vignettes that can easily be scaled to any retail environment to help promote cross-category sales. As always, a Top Sellers section highlighting best-selling products within each category offers quick access to 450+ rug and accessory options with proven sales traction – all of which are guaranteed to ship within 48 hours.
“With each new catalog, we look for ways to bring more value to our customers, and to enrich the accessories buying experience,” said Satya Tiwari, president, Surya. “We understand that every customer is different, with unique business challenges and a distinctive vision for their success. Our breadth of products and price points makes it easy for retailers and designers to tailor accessories to their customers’ specific design preferences and budgets, and that is reflected throughout our latest catalog. Our team has worked hard to provide a visually inspiring and easy-to-navigate sales tool, and we hope our customers find it to be our most useful catalog yet.”
Also featured in the catalog are sections dedicated to Surya’s growing personalization options, including made to order rug and art programs offering almost limitless design flexibility and shipment of products in as little as one week.
Currently mailing to customers, the fall catalog will make its official debut at High Point Market. Market attendees can pick up a copy in the Surya showroom – Showplace 4100 – which will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 21. The catalog can also be accessed online at www.surya.com/ecatalog.
Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 50,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Las Vegas, Mexico City, New Delhi and Toronto. To learn more, visit www.surya.com.