High Point Market’s Cutting-Edge Interactive Video Offers the Ability to “Discover” the Market

Hidden clues within the video offer information and prizes

High Point, NC, March 6, 2012 — Once again on the cutting-edge of technology and social media, the High Point Market has produced a unique interactive video to showcase a buyer’s discovery of the world’s largest home furnishings show and all that it has to offer.

The Discovery Video puts a spotlight on the depth and breadth of the High Point Market and its reach around the world. As the buyer in the video learns more about the High Point Market, the viewer can interact with the video itself, discovering embedded clues that lead to more information about the Market and opportunities to register for prizes.

“We want viewers to connect with this innovative Discovery Video by interacting with it,” says Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. “The idea is to inspire them to explore and discover not only the video’s hidden clues, but to learn more about the High Point Market itself.”

The Discovery Video uses a clickable service called WireWax that embeds motion-tracking hotspots into the video. When a viewer places a cursor over a hotspot, a box pops up to provide up more information or to lead them to register for drawings for prizes.

“The prizes in the video also offer ways for buyers to learn more about the High Point Market,” says Taylor-Smith. “Among the things they can win are vouchers for airfare and hotel that will allow them to experience the Market themselves in April.”

Drawings for the prizes will be held on April 1, and the winners will be notified on April 2.

To view the Discovery Video, go to www.highpointmarket.org/contest.

The buyer in the video, Sara Miles, will continue to reach out to her friends in the Twitterverse as she discovers the next six days that matter over the coming weeks and during the High Point Market. Follow her journey at @sarandipitiLA.