Features Expert Tips on How to Brand Yourself, How to Reach Consumers, and How the Future Will Impact Design
High Point, NC, Aug. 14, 2012—The High Point Market Authority, in association with the American Society of Interior Designers (asid.org), has set the schedule for its popular seminar series at the October High Point Market. The Design Viewpoints Series will take place Oct. 14-16, starting each day at noon at the High Point Theatre, next to the Transportation Terminal. The series offers up to .3 continuing education units (CEUs).
This Market’s series showcases an expert panel that will help designers find their inner network star, a presentation of exclusive consumer research from Houzz, and a look at future influences on interior design by icon Charlotte Moss. Two of the presentations will also feature exclusive book signings, one for Nathan Turner’s new book Nathan Turner’s American Style and one for Charlotte Moss’s latest book A Visual Life: Scrapbooks, Collages, and Inspirations. A lucky attendee will also win an iPad at the end of the Houzz presentation.
“Each Market, we try to raise the bar on the presentations for the popular Design Viewpoints Series, offering topics that are critical to the success of designers and retailers,” says Cheminne Taylor-Smith, VP of Marketing for the High Point Market Authority. “We are thrilled to have such a stellar group of speakers, and to be able to offer information like the exclusive consumer research from Houzz that we know will help attendees work smarter with consumers.”
“ASID is proud to join High Point Market in offering top-notch speakers on hot-button topics. Our focus is to develop events that are educational as well as inspiring,” says Heidi Salati, director of member programs, ASID. “Working together with High Point Market has given ASID the chance to offer its members another quality educational opportunity”.
All seminars in the Design Viewpoints Series are free to interior designers and retailers attending High Point Market. No RSVP is required, and a boxed lunch will be first-come-first-served. Topics and speakers for the April Design Viewpoints Series include:
Sunday, Oct. 14
Lights, Camera, Action!
With a book signing to follow
Interior designers are the new media superstars, so how can you be part of this exciting new trend? Our panel of design experts will reveal how they found their broadcast niche, and will provide tips to help you make the most of local, national, and international media. Panelists include Nathan Turner, featured on the Today Show, Extra!, and season one of Bravo’s Million Dollar Decorators; Lori Dennis, co-founder of DesignCamp.com who has been on HGTV, NBC, Food Network, and Oxygen;Kelli Ellis, co-founder of DesignCamp.com, featured on TLC, HGTV, and Bravo; and Shay Geyer, design expert for Good Morning Texas since 2006.
.1 CEU Credit
NOTE: Following the presentation, Nathan Turner will sign copies of his new book, Nathan Turner’s American Style.
Monday, Oct. 15
Exclusive Research: What Your Clients Want
Exclusive research from Houzz – the online source for home remodeling and design – will reveal insights into the changing behavior of consumers and how they work with interior designers. Liza Hausman, vice president of marketing for Houzz, will provide not-to-be-missed results that show what home owners say are their favorite projects, how much they are willing to spend, the demographics for consumers who are ready to hire a designer, how new tools have changed the design process, and much more. .1 CEU Credit
NOTE: One lucky seminar attendee will win an iPad, courtesy of Houzz!
Tuesday, Oct. 16
Outside Influences on Interior Design
With a book signing to follow
Design icon and Wall Street Journal Magazine contributing editor Charlotte Moss will take you on a journey that highlights the top influences on interior design trends, from travel and fashion, to food and culture. Moss has an incredible background in interior design, filled with accolades and awards such as Elle Decor’s Vision Award and IFDA’s Circle of Excellence Award. .1 CEU Credit
NOTE: After the presentation, Charlotte Moss will sign copies of her newest book, A Visual Life: Scrapbooks, Collages, and Inspirations.
About the High Point Market Authority
The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on Twitter using the hashtag #hpmkt.
About the American Society of Interior Designers
The American Society of Interior Designers, www.asid.org, is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 36,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada.