DECADENT DAYDREAMS: Sumptuous Purple Leather, Silk Daybed Headlines Creative, Colorful Fall 2012 High Point Market Upholstery Intros From Massoud

DALLAS (August 2012) – From the vivid, complex purple tones appearing on today’s fashion runways to the bold, rich bouquet of colors found on Indian saris, the sources of inspiration for Massoud Creative Director Ronna Griest’s newest upholstery designs span the globe. Headlining the new line-up, a luxurious and inviting daybed in a host of purple textures and tones will be joined by a wide range of other frames, fabrics, and styles in Massoud’s High Point Showroom –310 North Hamilton, Space 104.

Fall Market highlights include:

#9121 Daybed – Bringing lush leather together with 100 % natural, multi-colored silk, this decidedly decadent design takes daydreaming to a whole new level. Sink into a “purple haze” amidst rich colors and textures. And, awaken the imagination with Oriental Zodiac symbols hand-printed on goose down pillows. Suggested retail — $3999.

#2211 Settee and #7038 Ottomans — Add a bright burst of Bollywood to today’s décor with these delightful settee and ottoman designs. Covered in Kantha cloth, a recycled, repurposed antique sari cloth from India, no two designs are alike. So the whimsical style you select is uniquely yours and yours alone. That’s because every piece of Kantha cloth is different. And, these fabrics have been hand-cut and sewn into one-of-a-kind patchwork patterns for each piece. Suggested retail – $2999/Settee; $1199 Ottoman.

#9211 Sofa – Designed with loft living in mind, this small-scaled, curved sofa design is a timeless accent that can blend effortlessly into classic and modern décor styles alike. Offering a soft, neutral look, the raffia woven texture of the frame’s fabric provides a lovely backdrop for three goose down pillows featuring a 100% linen European print in soft grays and lagoon blues. Suggested retail — $2599.

#L546 Chair – With its rich collage of fabric and leather hides, this hand-carved wing chair can bring a touch of old world elegance to any room. The inside back features a meticulous, laser-cut hair-on-hide design atop leather. Offering a soft, subtle contrast, the chair seat is shown in Camelia Sienna, a jacquard fabric derived from a French tapestry – a Massoud exclusive. Suggested retail — $2799.

ABOUT MASSOUD – Established in 1963, Dallas-based, family-owned upholstery manufacturer Massoud has built a solid reputation during its 47-plus year history by offering top quality designs, exceptional value, quick delivery and dependable service. With virtually unlimited customization options, the line includes a wide range of sofa, loveseat, chair, bench and other frames, 1200+fabrics in fresh patterns, dramatic colors and textures, a tremendous selection of luxurious leathers and hundreds of design details. Virtually any Massoud fabric, leather, frame, trim or finish can be combined to create a personalized, one-of-a-kind design statement. www.massoudfurniture.com | 800.762.2797.

SOURCE: Massoud